When customers look at your brand, what do they feel? Do you have a strong enough brand to ensure customer loyalty? Do you have a consistent branding image across all on and offline platforms. Here are 7 quick tips to help you Build Your Brand.
1.Define your audience. This is the first step to building a successful visual brand identity. If you don’t know exactly who you are speaking to, you won’t know what to say. Solidify a picture of your ideal customer, who is it that you are trying to reach? Then you can start to build a brand identity that they can understand and relate to.
2.Write down your brand messaging. What are the key messages you want to communicate about your brand? Everyone who works for you should be aware of your brand attributes.
3.Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
4.Create a voice for your company that reflects your brand. This voice should be applied to all communication online and offline, from your Facebook posts to the way you answer the phone. Speak to your customers in a consistent voice.
5.Create a strong logo. Your brand is not your logo but you still need to have a good one! Spend time in creating a great logo that you are proud of and that you can place on everything. You do not want to get two months down the line and hate your logo and want to change it. You want it to last as long as your business so your customers can identify with it. Just think of the McDonald’s golden arches as an example: it is the most recognised logo in the world, playing an integral role in its brand image since the 1940s!
6.Be consistent with your visual branding. Your logo, branding colours and typefaces should be consistent across your website, all online platforms and printed media. A potential customer should identify and connect with your brand when they access it via twitter, or facebook, or your website, or a magazine advert, or a banner at a trade show, in your shop or indeed when you hand them your business card. Be consistent across all on and offline platforms with your branding.
7.Integrate your brand. Branding extends to every aspect of your business: what you post on social media, how you answer your phones, what you or your staff wear, your e-mail signature, how long you take to deal with complaints, where your logo is placed – it is everything. Your visual branding, your business voice, your brand message all becomes your brand’s culture. Integrate it, live it, breathe it and your customers will come to identify with and be loyal to it.